By 2014, one company may exclusively own all the following fine shopping domains. These could number more than one million.
Presented here is just a partial list. The dot store registry will own every conceivable dot store domain in existence, with no requirement to divest them to any other business in the world. Whether they are depends on who becomes the successful applicant.
Exactly the same principle applies to the dot shop registry, which could also likely be the same company. This is the truth as it currently stands. Just one company may exclusively own every .store and .shop domain name in the entire world, covering every product in existence.
In marketing terms, the monopolistic advantage of owning such a valuable shopping string would be immense. The owner could leverage the innate prestige and authority of the string across every shopping category. With total control over the string, no scammers or cheats would be permitted, thus building further trust. A trust not universally applicable in the dot com string.
And with advanced web technology, the websites don't even need to "exist" in the traditional sense. Rather, they can be dynamic served on demand powered by some kind of semantic product engine.
...So theoretically, you could type BrownLeatherShoes.store into your browser, and a dynamic virtual site would instantly display with thousands of shoes for sale.
Amazon, already the world's largest online store, has applied to own both the .store and .shop strings.
So in theory, instead of going to Amazon and searching for shoes under "Apparel" or "Clothing" or "Footwear", you would be able to find your item via direct navigation in your browser. By visiting MensShoes.store and countless other sites. All in the knowledge that your shopping experience would be backed by the reliability and trust that you can expect from a professionally run company like Amazon.
These strings aren't limited to mere physical products. All geo names like America.store & London.store and concept names like Sport.store and Luxury.store will also be owned by one single registry and very likely with exclusivity. This would undeniably be anti competitive. Every future product yet to be invented will also be pre-owned.
As far as is known by Super Monopolies, the successful winning registries of domain strings like .store will be able to prohibit competitors from any access to the string, such as ebay.store, Macys.store, Harrods.store, Walmart.store and DavidJones.store, iconic retailers in various countries. The stakes are high the application fee for a seat in the high rollers room is $185,000 winner take all.
Examples of broad category domains.
A few general examples of valuable category defining .store domains:
Examples of concept and geo domains.
Countless concept and geo & location sites are destined to be created:
Examples the broad apparel category.
Every shopping category is covered, using apparel as an example:
Examples electronics category.
Electronics and computing is another major category with countless sub-categories:
It's exactly the same deal with the .shop category.
Every example on this page applies equally to the .shop gTLD. Here is yet another premium selection of names:
NOTE: There are many applications for product strings which you can see in the applicant list here. They include major retail products like: .toys, .phone, .book, .movie, .tires, .wine and .watches.
Applicants for the .store registry:
There are seven applicants for the dot store string. You can see ICANN's full list of applicants here. It's hard to imagine anyone outbidding Amazon for this particular string, since this is their core business. Google could, but it's hard to imagine why they would.
NOTE: If you look at ICANN's list of applicants, you may need to research who the applicants actually represent. For example, the "Charleston Road Registry" is Google.
Applicants for the .shop registry:
There are nine applicants for the .shop string. There are even two additional applications for .shopping.
SuperMonopolies.com A hypothetical analysis of the new top level domain names coming in 2013-14.
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